Alaffia—a body care company—was founded to empower communities through fair trade, a movement across supply chains that empowers both producers and consumers to prioritize people as much as profits. When you see a fair trade label, it means the product was made under fair conditions—no child labor was involved, and the farmers and artisans who made the products were paid fairly. Because the certification also includes premiums (additional fees on top of paying for the product), it means farmers have a say in how the premiums are invested into their community, often opting for education, sanitation, and other programs to improve their lives.Alaffia’s empowerment programs touch every aspect of their community’s lives. From education to maternal health to forest rehabilitation, programs organized by Alaffia have important impacts in Togo. Alaffia seeks to go beyond the basic tenants of fair trade pushing the principles of fair trade to new possibilities